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Adsense

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

AdSense for feeds

In May 2005, Google unveiled AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from".

AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's site in the same way as regular AdSense ads.

AdSense for search

A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.

How AdSense works

Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose "src" attribute includes the URL of the page.

For contextual advertisements, Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent). If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.

For Site targeted ads, the advertiser can choose the page or sites it wants to display ads on and pays on a CPM basis (cost per thousand impressions).

For referrals, Google manages the subscriptions on a long term, to add money when the visitors either download the product of subscribe, that depend upon the sort of product.

For search, advertisements are added to the list of results and clicks on them make money.

To protect webmasters from bad use of their code, it is possible for them in the configuration panel to make a list of websites where advertisements are published. When other sites use their JavaScript code, clicks on ads are ignored.

WidgetBucks

WidgetBucks is a new advertising network that features a widget that displays shopping ads. You make money on a per click (CPC) basis and those who’ve tested them are getting $3-$6 CPM. Payment is via Check or PayPal, but you need to earn $50 before you trigger your first payment. As an added bonus, you automatically receive $25 just for joining.

The site displays ads based on the category you choose, or you can let WidgetBucks find relevant products to include in your widget. This program has been said to be a great alternative to Google AdSense.

You can choose from various ad format sizes, including Skyscraper 160×600, Rectangle 300×250, Leaderboard 728×90, Full Banner 468×60 or Custom 660×330. Below is an example of how the widget looks.

Bidvertiser

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